Available for 2035
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135% LinkedIn impressions growth in a single month · 114% email open rate above industry standard · 250% LinkedIn follower growth · Fintech · Medtech · Venture Capital · UK-based ·
Here's a little about me
I'm a freelance content strategist who takes content off your plate entirely. B2B tech teams come to me when they're stretched too thin to stay consistent and want someone who can just run it, so they can focus on everything else.
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My academic background in Psychology and Business at Heriot-Watt University means I understand the science of why people actually stop scrolling, click, and buy, so the strategy for the content I produce is engineered around behaviour, not just trends.
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I build the strategy, then I build what it needs to work: the copy, the video, the assets, the campaigns. Strategy first, execution second, and the results follow.
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Outside of client work, you'll find me making music, training for a 5k, recording my podcast, or basking in the outdoors…ideally all four in the same week.
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Key SkillsÂ
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Content & Social Media Strategy
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Copywriting
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Email Marketing
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Data Analysis
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Content Development
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Video Production & Editing
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Graphic Design
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Web Design & WordPress
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Market Research
Portfolio Highlights
Bridge
I was Bridge's in-house content strategist, a role I moved into after starting as a Business Development and Market Research Analysis Intern. My main responsibilities: content strategy, copywriting, video production, visual design, email marketing, and campaign advertising across the brand's channels.
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I built and ran content plans end-to-end across LinkedIn, HubSpot, and MailChimp: writing long and short-form copy, scripting and editing video, designing visuals and graphic assets, running email marketing and automation, managing ad campaigns, and tracking analytics across email and web to see what converted.
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I specialised in AI prompt engineering, building structured prompts that sped up content production and ideation across copy, video, and design.
Relaymed
I ran LinkedIn and email content strategy for medtech company Relaymed, owning everything from planning to execution across both channels.
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Using HubSpot, I copywrote every email and drove a founder-led approach to their email marketing. I also designed the visuals and wrote the copy for a remarketing ad campaign targeting people who'd already shown interest but hadn't converted, resulting in several new deals.
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I built landing page layout and design, plus the copy to go with it, translating a specialist clinical product into website-ready copy.
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I also designed event assets used across a number of. industry events, making sure the in-person brand presence matched what people were seeing online.
Float
I managed end-to-end video production for Float, a cash flow forecasting platform. I wrote scripts and built storyboards from scratch. For their explainer video, the goal was to show new users how to use the platform, expediting the onboarding process. In post-production, I handled editing, sound design, and colour correction myself, keeping the creative vision consistent from first draft to final export.
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Alongside video, I repurposed content from Float's podcast, "The New F*word," into long-form Substack articles and LinkedIn content, translating audio conversations into copy.
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I also designed the graphic assets for Substack and for Float's other video series, "The CFO Huddle," keeping the visual language consistent across all their content formats. I also used my editing expertise to create short-form video that performed across social media.
Green Angel Ventures
I led LinkedIn content strategy for Green Angel Ventures, a venture and angel investing firm, translating a niche investor-facing world into content that built visibility with founders and co-investors alike.
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I developed the content pillars and publishing system from scratch, positioning the firm for an audience who desire sharp, specific insight into the financial world. Every post was built to signal credibility to high-net-worth individuals already deep in the space.
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The results speak for themselves: 1,545 new LinkedIn followers in a year, a 135% increase in LinkedIn impressions in a single month, and email open rates around 45%, more than double the ~21% industry average.
More Yum
I ran content strategy for More Yum, a Scottish design studio led by founder Michael Heins, built around his own framework, Building in Moments.
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I started with an audit of his existing LinkedIn and Substack content. His strongest material was sitting on Substack, barely seen, while LinkedIn carried studio announcements instead. I built a three-pillar content system and a nine-week content calendar around that gap, timed to two live speaking engagements, with posting cadence and channel strategy based on his own audience data rather than guesswork.
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This allowed Michael to focus his time and creativity on writing while I handled the strategy. My role stayed strategy, content mining, calendar, and launch support.
Teams I've worked with
